16 Apr 2013

The world’s second-largest indoor boat show played host to the regional launch of Fairline’s latest Targa 62 GRAN TURISMO.

The stunning sports yacht was a key attraction at the nine-day event and formed a central feature of Fairline Turkey’s truly impressive stand – the second-largest show stand in the world from the leading luxury motor yacht manufacturer.

Thousands of customers were served up exotic teas and champagne in beautiful surroundings with new and current owners welcomed aboard a lineup of models including the Targa 38 OPEN, Targa 50 GRAN TURISMO, Squadron 42, Squadron 50 and Squadron 65 with four cabin layout.

James Robinson, Sales and Marketing Director at Fairline Boats, commented: “Eurasia Boat Show is fast becoming one of the leading boat shows in the calendar and boasts 35,000 square metres of boats and attractions across seven halls. Our presence at the event, as well as our continued commitment to new product development, further underlines our commitment to invest and grow new and current international markets. We were delighted to share the news of the three new models coming to market during 2014 and customers were keen to hear we will be growing our product portfolio to 14-16 models, with plans firmly underway to reach this and grow our dealer support network alongside it.”

Fairline Turkey also used the event to launch its new used boat brand Boatmart.com.tr. BoatMart leads the way in Turkey for brokerage services and has become the brokerage portal of choice for many of the world’s most prestigious boat brands.